Alpok Water
A company operating across Europe that improves water quality at both residential and industrial levels.
Identity, packaging and online store · 2023
The aim is to bring tap water to a level where nobody needs to reach for bottled mineral water. The mark holds a mountain and a drop of water in one form.
On ELIX, the flagship reverse-osmosis purifier, the X of the logotype works as the filter itself. The pack is blue rather than the competition's white, so it separates on the shelf and carries the brand at a glance.
